A More Perfect Union

Along with the excellent folks and unreal artists at Love St + Company I helped lead the creative, concepts, copy and execution for a top to bottom rebrand of Western Union, mostly for social. Thus delivering an old horse into a new world with color, humanity, wit and most importantly, results. Much like my Noom work, on a weekly basis we turned out multiple assets that ranged from the aspirational, to infographics, travelogues to animations, helping consumers to not just know, but feel what Western Union could offer to them— all while growing the number of those consumers. It was a good time with even better work at the end of the tunnel! Check out their IG primarily for more.