You Say Jump. I Say How High?
In the last several years I’ve had the flex of flexing my creative muscle on internal and external work for Jordan as well. From internal manifestos for retail repositions, to spots that celebrated some of the biggest real-world experiential you can think of. While I was not at the wheel of the truck that drove a giant Jumpman through LA, I did get to drive some creative and write some assets that celebrated NBA All Star Weekend, “The One” global basketball tournament, and more. One of my favorite spots is linked below.
LA doesn’t ask to spread its wings.
II’ve gotten to put words to ideas from running to skating to hooping that exemplify the edge and confidence of the Jordan ethos. This is one of my favorites, especially as an adopted Angeleno. (Click Image)